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HEROES
ICONS OF THE MOTORING WORLD


Gian CarloMinardi, A Dream Come True
A story of instinct, resilience, and uncompromising passion, Gian Carlo Minardi’s journey from a small-town garage in Faenza to the Formula 1 grid is one of the most authentic chapters in motorsport history. Built on family, determination, and a relentless belief in doing things his own way, Minardi transformed a dream into a legacy that still resonates far beyond the paddock.


Valentino Balboni, High Fidelity
Forty years devoted to a brand representing Italian excellence in the sports car world. The stories of Valentino Balboni and Lamborghini have been entwined for a long time, in an extraordinary succession of coincidences and events Words Alessandro Giudice Photography Alessandro Barteletti Video Andrea Ruggeri Archive Courtesy of Valentino Balboni Archive Even if you live in the countryside, where perhaps doing the shopping, going to school or clearing snow from the road ar


Lorenzo Ramaciotti, A Man, A Style
From Pininfarina to FCA, Lorenzo Ramaciotti shaped some of the most iconic cars of the last half-century. An engineer by training and a designer by vision, his legacy bridges elite craftsmanship and mass production, always guided by restraint, culture, and a deep respect for form.


Piero Dusio, The Revolutionary
The incredible lifeof an extraordinary man,a skilled racing driverand a courageous entrepreneur,who lost his “revolution”but turned his dream,Cisitalia, into a legend.


The Legacy of Adolfo Orsi: A Journey Through Automotive History
Grandson of the Modenese entrepreneur who owned Maserati from 1937 to 1968, Adolfo Orsi, born in 1951, is among the most respected automotive historians in the world. A judge at Concours d’Elegance events across the globe, an expert appraiser, and exhibition curator, he is also the publisher of the only yearbook that documents every classic car auction transaction worldwide.


Ermanno Cozza, a Neverending Story
A bond born from an adolescent passion. For Ermanno Cozza, Maserati means more than just a job. For sixty years, it has represented the driver of creativity, the pleasure of relations and a technological adventure that today has become a commitment to passing on facts and traditions. A demonstration of absolute loyalty to a brand that represents the excellent style, performance and sporting flair of Italian car manufacturing Words Alessandro Giudice Photography Alessandro Ba


Peter Monteverdi, the Unstoppable Venture
Only true car lovers and historians would recognize the Monteverdi badge. Perhaps even fewer would know that its creator, Peter Monteverdi—the last Swiss luxury car maker—had once been a racing car driver of some repute. While plenty of column inches cover his exploits in the design and manufacturing world, this story delves more deeply into the lesser-told, and wildly mixed, fortunes of his racing career.


Dario Benuzzi, the Last Word
For over forty years, this was the man who developed - and personally drove - the Ferrari prototypes that went on to become the Prancing...


Giovanni Michelotti, the Antistar of Style
From Dafs to Ferraris, passing through microcars and futuristic prototypes: his pencil moved in all the car fields you can possibly...


Cesare Fiorio, the Art of Management
As Sporting Director, he won eighteen world titles, and trained least three hundred drivers, many of whom were Italian and many...


Ugo Sivocci, a giant at Portello
Considered the inventor of the “Quadrifoglio”, the cloverleaf, the Aversa-born driver’s career with Alfa Romeo was short but very eventful.
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