top of page
HEROES
ICONS OF THE MOTORING WORLD
Leonardo Fioravanti, The Obsession With Air
Not merely simple lines that offer thrills, but shapes that cut through the air, using it to their own advantage. For Leonardo Fioravanti, icon of Italian automotive style, design and function are the foundations for aspiring to beauty Words Alessandro Giudice Photography Alessandro Barteletti Video Andrea Ruggeri Archive Courtesy of Leonardo Fioravanti Archive “Your right ear is a few millimetres lower than your left.” Leonardo Fioravanti, engineer and designer, looks an
Roberto Giolito, the Heritage Keeper
A different background to all other car designers, an unusual artistic sensitivity and a unique professional career, that saw him develop from the drawing board to Head of Heritage for the Italian Stellantis brands. Who is Roberto Giolito, the man behind the Mirafiori Heritage Hub? And what is his vision of the history and style told through a divergent intelligence and a generally unusual approach to cars.
Gian Carlo Minardi, A Dream Come True
A story of instinct, resilience, and uncompromising passion, Gian Carlo Minardi’s journey from a small-town garage in Faenza to the Formula 1 grid is one of the most authentic chapters in motorsport history. Built on family, determination, and a relentless belief in doing things his own way, Minardi transformed a dream into a legacy that still resonates far beyond the paddock.
Valentino Balboni, High Fidelity
Forty years devoted to a brand representing Italian excellence in the sports car world. The stories of Valentino Balboni and Lamborghini have been entwined for a long time, in an extraordinary succession of coincidences and events Words Alessandro Giudice Photography Alessandro Barteletti Video Andrea Ruggeri Archive Courtesy of Valentino Balboni Archive Even if you live in the countryside, where perhaps doing the shopping, going to school or clearing snow from the road ar
Lorenzo Ramaciotti, A Man, A Style
From Pininfarina to FCA, Lorenzo Ramaciotti shaped some of the most iconic cars of the last half-century. An engineer by training and a designer by vision, his legacy bridges elite craftsmanship and mass production, always guided by restraint, culture, and a deep respect for form.
Piero Dusio, The Revolutionary
The incredible life of an extraordinary man, a skilled racing driver and a courageous entrepreneur, who lost his “revolution” but turned his dream, Cisitalia, into a legend.
The Legacy of Adolfo Orsi: A Journey Through Automotive History
Grandson of the Modenese entrepreneur who owned Maserati from 1937 to 1968, Adolfo Orsi, born in 1951, is among the most respected automotive historians in the world. A judge at Concours d’Elegance events across the globe, an expert appraiser, and exhibition curator, he is also the publisher of the only yearbook that documents every classic car auction transaction worldwide.
Ermanno Cozza, a Neverending Story
A bond born from an adolescent passion. For Ermanno Cozza, Maserati means more than just a job. For sixty years, it has represented the driver of creativity, the pleasure of relations and a technological adventure that today has become a commitment to passing on facts and traditions. A demonstration of absolute loyalty to a brand that represents the excellent style, performance and sporting flair of Italian car manufacturing Words Alessandro Giudice Photography Alessandro Ba
Peter Monteverdi, the Unstoppable Venture
Only true car lovers and historians would recognize the Monteverdi badge. Perhaps even fewer would know that its creator, Peter Monteverdi—the last Swiss luxury car maker—had once been a racing car driver of some repute. While plenty of column inches cover his exploits in the design and manufacturing world, this story delves more deeply into the lesser-told, and wildly mixed, fortunes of his racing career.
Dario Benuzzi, the Last Word
For over forty years, this was the man who developed - and personally drove - the Ferrari prototypes that went on to become the Prancing...
Giovanni Michelotti, the Antistar of Style
From Dafs to Ferraris, passing through microcars and futuristic prototypes: his pencil moved in all the car fields you can possibly...
Publish with us
Are you a senior writer, a photojournalist or a video maker?
We would like to invite you publishing with us. We offer a quick peer-review of your work and a competitive compensation plan in case of acceptance.
Are you a collector with a story to tell?
We can offer a strong team of writers and photographers who will help you develop your story from idea to published content.
bottom of page