Cisitalia - The Brand That Altered Porsche's Destiny Forever

Three iconic car brands – Porsche, Abarth, and Alfa Romeo – might not exist today if it hadn’t been for the remarkable adventure of Cisitalia, a now largely forgotten company founded in Turin in 1946. Though the company lasted a mere three years, Cisitalia left an indelible mark on the car world, with the potential to change the fate of giants such as Fiat and Ferrari.
Yet, if 80 years ago, in the midst of World War II, a bold Turin entrepreneur named Piero Dusio had not decided to set up a new car company, Cisitalia, the history of these brands would have very different, or perhaps they might not have existed at all.
The stories, projects, people, and above all the twists of fate in that brief three-year period – 1946 to 1948 – truly changed the course of automotive history. Yet, what is truly astonishing is that almost no one remembers the brand anymore. Cisitalia’s ‘Rampant Ibex’ and the events that made it so significant have faded into obscurity. 

The two core values behind SpeedHolics’ work are these:
 

“Passion and Curiosity”.

These are more than just words, they’re essential character traits. Without our passion for classic motorsports, we’re nothing. And without our curiosity for the lesser known stories, the forgotten memories, and the under-heralded heroes, we’d have nothing to talk about. 

We like to think we’re more than that. Even more importantly, we believe that you deserve better than that. With this in mind, we’ve continuously strived to up our game with the work we produce. 

At the beginning, we simply worked with motoring photographers around the world and shared their work. During the last year, we’ve evolved into a multimedia platform – editorial, videography, photography – all driven by a coterie of industry leaders, passionistas, and motoring sages. Recently, we have extended our interest to performance and racing cars out there that are waiting for a new collector and we created a completely new marketplace. Be sure, much more is yet to come. 

As the team has grown and the audience has multiplied, we’re glad that our core values haven’t wavered. SpeedHolics is still fuelled by passion, and steered by curiosity. 

It always will be. 

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