Born in 1976, it is said that his cradle had a steering wheel and alloy wheels.

Over the years he has studied and specialized in industrial design, communication and marketing, with a specific focus on the automotive world.

He graduated in Industrial Design with experiences in Pininfarina Studies and Research and at Alfa Romeo Advanced Design at the time of Walter De' Silva.

The thesis project (to everyone's surprise, a car) has been published in the international magazine Auto & Design.

Today he works as a freelance in the field of historic motorsport, as an editor and reporter, event organizer, marketing and communication consultant.